plinden
Nov 2, 12:02 PM
If Apple really wants to gain significant market share, it's going to have to advertise to people other than yuppies. I AM a yuppie and Apple's advertising and general attitude are a huge turn off for me.
Working class America is intimidated by snobbery and will always feel more comfortable with down-to-earth, Wal-Marty companies. If Apple wants to gain users, it needs to find an innovative way to advertise to both it's existing yuppie constituency and common consumers. Otherwise they can forget about rising higher than a low double digit percentage.
People who are happy with Wal-Marty companies are going to buy the cheapest thing they can find, so they will go for the $500 laptops and $350 desktops.
Apple is not in the business of massive marketshare, it is in the business of making money. It is doing quite well with its current offerings AND current marketing, so it is unlikely to go downmarket. Consider, 58% of its income and most likely a similar percentage of profits come from Macs, so that's 546x.58 = $317 million. Compare this to Gateway - similar number of PCs sold, but it made a loss of $7 million last quarter.
Increased profits come with increased market, but only up to a point.
Working class America is intimidated by snobbery and will always feel more comfortable with down-to-earth, Wal-Marty companies. If Apple wants to gain users, it needs to find an innovative way to advertise to both it's existing yuppie constituency and common consumers. Otherwise they can forget about rising higher than a low double digit percentage.
People who are happy with Wal-Marty companies are going to buy the cheapest thing they can find, so they will go for the $500 laptops and $350 desktops.
Apple is not in the business of massive marketshare, it is in the business of making money. It is doing quite well with its current offerings AND current marketing, so it is unlikely to go downmarket. Consider, 58% of its income and most likely a similar percentage of profits come from Macs, so that's 546x.58 = $317 million. Compare this to Gateway - similar number of PCs sold, but it made a loss of $7 million last quarter.
Increased profits come with increased market, but only up to a point.
abrooks
Sep 25, 10:16 AM
Some coverage here: http://loop.worldofapple.com/archives/2006/09/25/apple-special-event-live-coverage/
wrldwzrd89
Apr 3, 04:13 PM
I thought one of the nice thing was that its all in one place, you don't have to look for it... thats what I liked about Keynote. You can add fonts and colors items to the toolbar AFAIK.
The thing that I don't like about pages is very simple: No text background highlighting and no ruby support, and no vertical text.
I'm not too familiar with Ruby. What is it?
The thing that I don't like about pages is very simple: No text background highlighting and no ruby support, and no vertical text.
I'm not too familiar with Ruby. What is it?
skunk
May 3, 01:49 PM
Gives us a nice goal to get out of Afghanistan have finished. We got him and destroyed his network ability to launch large attacks. And hopefully put Afghanistan into a position where the moderates will be in control.I very much doubt that Al Qaeda has been dependent on Bin Laden for a very long time, and the day moderates take over from the gangsters who are in control of Afghanistan now is I fear a very long way off.
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notjustjay
Mar 23, 01:48 PM
One of my favourite features of the Apple TV is the ability to AirPlay a video stream from my Mac or from my iPad. I can watch a YouTube video, say "hey guys, check this out" and have it up on my big screen TV to show my friends in moments. Or I can purchase an iTunes movie or TV show, bring it to a friend's house, and play it on their TV.
Imagine a future where AirPlay is a ubiquitous standard. You could carry that iPad anywhere and beam your favourite videos to any of your TVs or video displays, without the need for an Apple TV at each one... that would be incredibly cool.
I'd want an AirPlay-enabled TV in my kitchen, so I could beam it cooking videos or recipe photos or otherwise put up stuff to watch while I'm working.
Imagine a future where AirPlay is a ubiquitous standard. You could carry that iPad anywhere and beam your favourite videos to any of your TVs or video displays, without the need for an Apple TV at each one... that would be incredibly cool.
I'd want an AirPlay-enabled TV in my kitchen, so I could beam it cooking videos or recipe photos or otherwise put up stuff to watch while I'm working.
HobeSoundDarryl
Mar 23, 02:53 PM
TVs are being marketed because they have Facebook on them. If you don't think electronics manufacturers would not heavily promote that it supported Apple Airplay, just for the halo benefit alone, you are mistaken.
I just bought a new cutting-edge TV, and I researched the crap out of them. As such, I was exposed to tons of TV advertising. If in the course of all if that, if one of them made a Facebook app a headline point for why I should buy their TV, I missed that ad.
And by the way, the TV that I bought happens to have a Facebook App. But that's certainly was NOT a factor in why I bought it.
Again, I'm not saying the idea of incorporating Airplay into TVs is a bad idea- quite the contrary. My point is about getting it entrenched in all TVs by giving it away rather than trying to get $4 per unit for it. Those that want it win by it entrenching in all TVs. I question whether the $4 will yield a situation that it only gets into select TVs when it could eventually be everywhere.
I just bought a new cutting-edge TV, and I researched the crap out of them. As such, I was exposed to tons of TV advertising. If in the course of all if that, if one of them made a Facebook app a headline point for why I should buy their TV, I missed that ad.
And by the way, the TV that I bought happens to have a Facebook App. But that's certainly was NOT a factor in why I bought it.
Again, I'm not saying the idea of incorporating Airplay into TVs is a bad idea- quite the contrary. My point is about getting it entrenched in all TVs by giving it away rather than trying to get $4 per unit for it. Those that want it win by it entrenching in all TVs. I question whether the $4 will yield a situation that it only gets into select TVs when it could eventually be everywhere.
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NebulaClash
Apr 5, 03:46 PM
Once again, this is the start of the tablet era. Don't think of it in terms of the iPad we have in 2011. Think of it in terms of the iPad of 2020. That will blow the doors off anything we know today. It will sync to the cloud, will have voice input, far better keyboard input, connect to every other device you own, and no, I don't know how but I will enjoy watching it unfold.
By 2020 the vast majority of consumers will think of a tablet as their computer and only specialists will get anything like what we call a computer today.
By the way, people own lots of computers today. They just call them the phone, the DVR, the ...
By 2020 the vast majority of consumers will think of a tablet as their computer and only specialists will get anything like what we call a computer today.
By the way, people own lots of computers today. They just call them the phone, the DVR, the ...
Jon'sLightBulbs
Nov 11, 02:04 AM
Alright geniuses. Now that you've divulged your great linguistic abilities, why don't you provide a brief translation!
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wheezy
Nov 11, 11:58 PM
The above three posts are my best effort translating. That PC guy talks insanely fast. ;)
So I wasn't the only one that thought that too.... clean Nihongo, but fast Nihongo.
I think they're pretty dang funny, even if it is a direct translation.
So I wasn't the only one that thought that too.... clean Nihongo, but fast Nihongo.
I think they're pretty dang funny, even if it is a direct translation.
jimsowden
Mar 28, 08:52 AM
Appception
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dgriffiths
Oct 9, 03:29 PM
..if Apple doesn't promise to not kick Target out of the DVD sales business, Target will leave the DVD sales business?
I can hardly imagine the terror that must be echoing through the halls of the Disney headquarters. Don't tell their biggest shareholder - he'll be mightily ticked off.
I can hardly imagine the terror that must be echoing through the halls of the Disney headquarters. Don't tell their biggest shareholder - he'll be mightily ticked off.
Fatdog
Nov 17, 10:44 PM
So a 17 year old can do it but a gigantic company with $50 billion lying there can't. Seems logical to me. :rolleyes:
Wake up Steve. Seriously.
No, there's a slight difference. He's simply selling the parts with no control on quality or guarantee that white glass will negatively affect the iPhone. Apple isn't selling the white iPhone 4 because there are quality issues that the suppliers can't overcome. Rumor is that the white glass on the iPhone 4 isn't consistently white and allows light to bleed through to the camera sensor. Apple had enough problems with the antenna "issue", so I imagine that'd take precautions with the white glass...
Wake up Steve. Seriously.
No, there's a slight difference. He's simply selling the parts with no control on quality or guarantee that white glass will negatively affect the iPhone. Apple isn't selling the white iPhone 4 because there are quality issues that the suppliers can't overcome. Rumor is that the white glass on the iPhone 4 isn't consistently white and allows light to bleed through to the camera sensor. Apple had enough problems with the antenna "issue", so I imagine that'd take precautions with the white glass...
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Demon Hunter
Apr 3, 03:10 AM
Word is far more productive for most people IMO because Pages just isn't a word processor. I haven't used Pages all that much and I don't own it so I suppose I can't really complain about it too much but when I have dabbled with it, it's come across as a little over-simplified. It might just be because I'm used to Office apps which are admittedly pretty bloated but nevertheless, Pages just gives the impression of being underdone and kind of useless for most people.
I fail to see how it "just isn't a word processor?" I'm fairly amazed at the amount of negative responses this program has received, especially after Apple set the example with Keynote 1 and the glorious reception of version 2.
Pages is a godsend for me. I'm not sure what you people are smoking but writing is not about buttons, formatting, and margins. At the heart of writing is simplicity, I believe, and it seems a lot of people become troubled and even distraught at the apparent lack of "function." Sounds a lot like the first impressions PC users get of Macs...
Writing is a craft like art. You don't hear graphic artists complain about their palettes! I'll never understand why people want toolbars; confusing, myopic icons that march on in an endless, tyrannical parade across your screen. I despise nothing more than looking for what I'm trying to do in Word. Is it hidden behind this arrow? Maybe if I right-click? Alas.
Perhaps, then, Pages is for a different kind of writer. I write a lot of poetry and fiction, personally, and the less distraction I have on my screen the better. There are times I simply cannot interact with Word on a creative level, unless I close every window and button... so I might as well be using TextEdit.
I also fail to see how Word on the Mac is any different, or better, than Word on the PC. It looks prettier and has the same ****** GUI. What of it?
Word's only saving grace is its AutoSave if you ask me.
I fail to see how it "just isn't a word processor?" I'm fairly amazed at the amount of negative responses this program has received, especially after Apple set the example with Keynote 1 and the glorious reception of version 2.
Pages is a godsend for me. I'm not sure what you people are smoking but writing is not about buttons, formatting, and margins. At the heart of writing is simplicity, I believe, and it seems a lot of people become troubled and even distraught at the apparent lack of "function." Sounds a lot like the first impressions PC users get of Macs...
Writing is a craft like art. You don't hear graphic artists complain about their palettes! I'll never understand why people want toolbars; confusing, myopic icons that march on in an endless, tyrannical parade across your screen. I despise nothing more than looking for what I'm trying to do in Word. Is it hidden behind this arrow? Maybe if I right-click? Alas.
Perhaps, then, Pages is for a different kind of writer. I write a lot of poetry and fiction, personally, and the less distraction I have on my screen the better. There are times I simply cannot interact with Word on a creative level, unless I close every window and button... so I might as well be using TextEdit.
I also fail to see how Word on the Mac is any different, or better, than Word on the PC. It looks prettier and has the same ****** GUI. What of it?
Word's only saving grace is its AutoSave if you ask me.
rasmasyean
Apr 30, 10:48 PM
Hum, you do understand all those big financial institutions and banks don't actually use Windows server for their big enterprise level CRMs and other important packages right ?
Unix and Linux are used for way more than just "web server". Maybe you should try working 1 day in IT before you talk about IT. ;)
Of course, you probably don't want to hear the truth and wouldn't accept it anyhow, keep believing in Windows' importance because that's what you see on the desktop, I'll keep working on real OSes in my cushy IT job far away from anything made by Redmond.
O'RLY?
IDC: Windows dominates Linux in servers, not just the desktop
Windows beats Linux when it comes to servers by well over a three-to-one margin, as it has for at least a year.
http://blogs.computerworld.com/15675/idc_windows_dominates_linux_in_servers_not_just_the_desktop
IDC: Windows Server dominates server revenue for Q4 2010
IDC reports Windows Server has increased its market share by revenue to 42.1%, , far ahead of its nearest rival, Unix, at 25.6% and Linux at 17%.
IDC notes that Microsoft Windows server demand was positively impacted by the x86 server market refresh as hardware revenue increased 16.8% year over year.
Windows servers generated Quarterly revenue of $6.3 billion for represented 42.1% of overall quarterly factory revenue from the shipment of 1.5 million servers, the highest quarterly total ever reported for Windows servers.
http://microsoft-news.com/idc-windows-server-dominates-server-revenue-for-q4-2010/
Don't presume just because you have an "IT job in unix or whatever", that everyone else who doesn't work at your company is a computer idiot. Not that this has any impact on "IDC research" but I've actually worked with languages from PL/1 (that is...Programming Language One!) up to .NET. And I can tell you that most of these "Windows bashing / Linux conquest rhetorics" are only taken up by actual computer idiots who just follow one side of hype...or college kids (who at least don't know any better...yet). Go to a REAL computer forum like Ars Technica and see what they think of "enterprise Macs" there. ;)
Unix and Linux are used for way more than just "web server". Maybe you should try working 1 day in IT before you talk about IT. ;)
Of course, you probably don't want to hear the truth and wouldn't accept it anyhow, keep believing in Windows' importance because that's what you see on the desktop, I'll keep working on real OSes in my cushy IT job far away from anything made by Redmond.
O'RLY?
IDC: Windows dominates Linux in servers, not just the desktop
Windows beats Linux when it comes to servers by well over a three-to-one margin, as it has for at least a year.
http://blogs.computerworld.com/15675/idc_windows_dominates_linux_in_servers_not_just_the_desktop
IDC: Windows Server dominates server revenue for Q4 2010
IDC reports Windows Server has increased its market share by revenue to 42.1%, , far ahead of its nearest rival, Unix, at 25.6% and Linux at 17%.
IDC notes that Microsoft Windows server demand was positively impacted by the x86 server market refresh as hardware revenue increased 16.8% year over year.
Windows servers generated Quarterly revenue of $6.3 billion for represented 42.1% of overall quarterly factory revenue from the shipment of 1.5 million servers, the highest quarterly total ever reported for Windows servers.
http://microsoft-news.com/idc-windows-server-dominates-server-revenue-for-q4-2010/
Don't presume just because you have an "IT job in unix or whatever", that everyone else who doesn't work at your company is a computer idiot. Not that this has any impact on "IDC research" but I've actually worked with languages from PL/1 (that is...Programming Language One!) up to .NET. And I can tell you that most of these "Windows bashing / Linux conquest rhetorics" are only taken up by actual computer idiots who just follow one side of hype...or college kids (who at least don't know any better...yet). Go to a REAL computer forum like Ars Technica and see what they think of "enterprise Macs" there. ;)
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Steve121178
Apr 13, 10:31 AM
No matter how much you polish a turd, it's still a turd.
People like you make me laugh. Office 2011 is great, anyone who says otherwise is wrong.
Sure, there are alternatives to Office which people may prefer, but Office 2011 is great. Complete and utter fact.
People like you make me laugh. Office 2011 is great, anyone who says otherwise is wrong.
Sure, there are alternatives to Office which people may prefer, but Office 2011 is great. Complete and utter fact.
p0intblank
Oct 26, 02:47 PM
Cool, more software is a good thing. No support for PowerPC users is just unfair, though. :( Oh well, I have no interest in it anyway. Now if it was Photoshop CS3... then I'd be pissed! :p
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iphoneblack
Mar 23, 08:15 PM
iBomb
which only kill evil people :D
which only kill evil people :D
apolloa
Apr 21, 02:46 PM
No manufacturer is going to develop LTE unless it is cheap as America in limited areas is the only place you can use it really? What manufacturer is going to literally waste money? I highly doubt we will see it, but maybe the US version will have it and follow what others have done?
I don't really care to be honest as I only use it to browse the web when I'm out and as in the UK it's a case of who knows when we get LTE, I'm not holding my breath! 3G FTW!!
I don't really care to be honest as I only use it to browse the web when I'm out and as in the UK it's a case of who knows when we get LTE, I'm not holding my breath! 3G FTW!!
diamond.g
Apr 19, 11:08 AM
iOS Expose could be an improvement to multitasking, maybe they need to wait for the A5 to have the power to make it work.
64GB should have happened a long time ago imo.
If the Palm Pre can do it with crappy hardware, and have live previews, Apple should be able to do the same...
64GB should have happened a long time ago imo.
If the Palm Pre can do it with crappy hardware, and have live previews, Apple should be able to do the same...
XNine
Sep 25, 11:48 PM
You know what? There was an ex-MTV VJ that made his own show using a Powerbook and two mics and he called it "Podcasting." There was an issue of Wired Magazine with him on the cover damn near two years ago. People were using the term "podcast" before Apple did. Apple has no right to do thsi to teh people who've made their player the most successful MP3/Portable Media device EVER.
*kicks steve jobs in the nuts for allowing this*
*kicks steve jobs in the nuts for allowing this*
nefan65
Apr 12, 03:06 PM
They did fix the RFC errors using Outlook/IMAP. I'm thankful for that. Still not great, but it's okay. We're upgrading to Exchange 2010 soon, so it's short term.
Still not blown away though. Given the choice, with Exchange 2010 in place, I'd prefer Mail/iCal/Address Book. Just seems less bulky, and more integrated. Oxymoron I know, since they're all separate. But from an OSX perspective, I think they're a better fit. Outlook 2011 looks forced. Too many colors, buttons, and crap. Less is sometimes more....
Still not blown away though. Given the choice, with Exchange 2010 in place, I'd prefer Mail/iCal/Address Book. Just seems less bulky, and more integrated. Oxymoron I know, since they're all separate. But from an OSX perspective, I think they're a better fit. Outlook 2011 looks forced. Too many colors, buttons, and crap. Less is sometimes more....
Eidorian
Jun 17, 07:56 PM
I mean your attempted joke about a newer version coming out by Christmas was a poor effort, and that further attempts could be better.What joke?
The older models aren't being produced anymore.
The older models aren't being produced anymore.
HiVolt
Apr 1, 08:36 AM
Gotta love the old dinosaurs, they never want to adapt to new technologies...
Who cares if its being shown on a TV or an iPad? Obviously the iPad app owner must be a cable subscriber to view the content, so its paid for.
Who cares if its being shown on a TV or an iPad? Obviously the iPad app owner must be a cable subscriber to view the content, so its paid for.
aristotle
Apr 12, 04:08 PM
Here is the thing about Verizon iPad 2's versus AT&T iPad 2's. The AT&T version is not restricted to AT&T and can be bought by a visitor for use in another country on a local carrier whereas the Verizon will only work on Verizon.
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